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What is the first component of Bandura's effective modeling?

Retention

Attention

The first component of Bandura's effective modeling is attention. This component emphasizes the importance of observing the behavior of others in order to learn from them. For modeling to be effective, the observer must first pay attention to the model. If an individual does not focus on or notice the model's behaviors, they cannot learn or replicate those actions later.

Attention involves several factors, including the characteristics of the model (such as attractiveness or authority), the observer’s level of interest, and the complexity of the behavior being demonstrated. Only after attention is garnered can the subsequent processes, such as retention (remembering the behavior), reproduction (the ability to replicate the behavior), and motivation (the desire to adopt the behavior), occur. This hierarchical structure of Bandura's social learning theory underscores that attention is foundational for learning through observation.

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Reproduction

Motivation

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